Shelley S. Oto
Shelley Oto was born and raised in the Bay Area. The Bay Area is where Shelley became acquainted with her artistic roots. Shelley began her career as a studio dancer in 2000. It was then that she danced for several professional dance groups and soon after was signed to Los Angeles top dance agencies DDO in 2002 and then Bloc Dance Agency in 2004. In 2000 Shelley nurtured her strong business sense and her passion for the arts, and teamed up with business partner Dennis Infante to create an online art and music magazine http://www.onecypher.com. After years of preparation http://www.onecypher.com was launched and available to the public in December of 2003. Since the birth of Onecypher.com Shelley has given a voice to independent artists, dj’s, musicians, poets, emcees, dancers, clothing line creators to name just a few. One Cypher has successfully conducted hundreds of interviews with reputable and respected icons in both music and dance and has attracted millions of hits since its launch. Shelley has tapped into the international market and created a buzz in countries such as France, Japan, Poland, Switzerland, Trinidad, Romania, the United Kingdom, Australia, and the United States and beyond. Onecypher.com has recently re launched as an online magazine dedicated primarily to the underground dance community. One Cypher has become an educational tool for those hungry to learn more; A vital resource for those interested in becoming involved; a forum for the community to speak their minds, promote events and promote themselves for booking purposes.
Following the launch of onecypher.com Shelley moved to Los Angeles to pursue opportunities in dance, modeling, business and was determined to finish college. Shelley attended UCLA, and graduated in 2003. Since then, she’s done commercials for McDonalds, Slim Beauty House, Pontiac, Comcast, and K-Swiss, featured in music videos and performed with Gwen Stefani at the American Music Awards and Billboard Awards. She modeled for companies such as KSwiss and Toyota Scion and signed to Bloc Dance Agency for dance and Daniel Hoff Agency for commercial, dance and print.
In 2005, Shelley teamed up with singer/songwriter Monica Payne formerly of “the Gyrlz” and “Terri and Monica.” Together these two women formed OtoPayne Inc. and have become known for creating unique entertainment experiences that have received the respect and attention of Los Angeles’ finest. One of OtoPaynes’ most reputable projects is Honey. In July 2006, The HONEY COLLECTIVE was born. OtoPayne Inc. teamed up with talented females djs’ Rashida and Eque to create one of the hottest nights in Hollywood. Their events range from record/magazine release parties, movie premiere parties, concert after parties, green awareness events, philanthropic initiatives, workshops, live music events to name just a few. Individually, each of these women is a seasoned veteran in their field. Their resumes boast of the music world’s most prestigious events and parties. The debut production as a collective, appropriately entitled Honey proved to the industry that not only could four beautiful, intelligent women work collectively as one; but be a role model to other aspiring females in the music and business world. Prince, Stevie Wonder, Rick Ruben, Big Boi, Katt Williams, Meagan Goode, Mc Lyte, Solange, Questlove, Busta Rhymes, Ne-yo, Grant Hill, Mario, Queen Latifah, Doug E. Fresh, Dj Quik, Slick Rick, Fab Five Freddie, Raven Simone, Gnarles Barkley, Talib Kweli, Too Short, Money B, Yo-Yo, Heavy D, Andre Harrell, Eric Benet, Sa-Ra, Affion Crockett, Cedrick the Entertainer, the Jabbawockeez. amongst others have attended this popular night. This has become a networking forum for the people who make the city spin: music lovers, stylists, make up artists, producers, label executives, writers, magazine executives, models, musicians, djs, music lovers, dancers and those involved with television/music.
In addtion, Shelley was given the opportunity to work with Shmash Productions, who is responsible for creating highly anticipated DVD project “Krump Session One.” It is an instructional DVD featuring the founder of Krump dancing “Lil C” star of the feature film “Rize” and judge for “So You Think You Can Dance.”
In December of 2007 Shelley began working as an event producer for Disney.com. She created developed, coordinated, scheduled, managed, and deployed the Disney.com events ranging from small daily stunts to large monthly site takeovers. Shelley was responsible for conceptualizing some of Disney.coms’ company wide marketing initiatives; as well as being the sole producer for what was said to be Disney.com’s “best company event” which celebrated the launch of Disney.com’s upgrade “3.0.” at the Roosevelt Hotel in Los Angeles. Currently, Shelley consults on events in the United States and internationally. She is responsible for leading in the growth of the Honey Collective brand by transforming Honey from being solely an event production to a cross platform experience that can be seen and heard across the United States and internationally. She works with high school leadership programs in the Los Angeles area by sharing tools, and showing students how to empower themselves to reach their highest potential with any project or goal they may have.
In addition to the collection of events Shelley produced with the Honey Collective – In 2010 she produced a series of events targeting the dance community titled, Styles Upon Styles with business partners Crazy Legs – of the World Famous Rock Steady Crew and Dennis Infante from OneCypher.com. Talent for these events featured an array of artists, dancers and music performances. These events were supported by Red Bull and were held in conjunction with the screening of Red Bull’s newest documentary, Bouncing Cats. In addition, Shelley produced the official after party for dance production, LXD’s at the Roosevelt Hotel–which celebrated the screening of their on line TV Series on Hulu.com at Paramount Studios featuring some of the Los Angeles’ most recognizable and talented dance stars.
Lastly, Shelley is currently producing a vast green campaign titled Unite For Green. One of the first initiatives under the Unite For Green umbrella is titled “VS,” which is a green battle between schools. The first of the battles is USC vs. UCLA. The goal is to create compelling ways to get students involved with becoming sustainable and conscious. More details to come surrounding this project.
Shelley produces events throughout California, consults corporations, pitches television shows, is a co-founder of the Honey Collective, co-founder of onecypher.com, models, and creates marketing campaigns for corporations. Shelley’s extensive experience in the entertainment business, organization, people skills and drive contribute to her overall success as an entrepreneur; and continue to lead her into new and exciting projects, continually strengthening her abilities and making her an enormous asset to all.
PREVIOUS HIGH PROFILE PARTNERS/CLIENTS/FEATURES/AFFILIATIONS
Disney, Vibe Magazine, Uptown Magazine, Vapors Magazine, VH1, LA Times, YRB Magazine, Puma, Sean John, Hennessy, Pink Vodka, Def Jam Music, Hidden Beach Recordings, The Honey Collective, The Langston Bar Association, City of Hope, Wendy Williams, JW Marriott Downtown Los Angeles, The Standard Hotel Downtown/Hollywood, The Sofitel Hotel, The Roosevelt Hotel, The Esquire Mansion, The Century Hyatt Regency Hotel, Carols Daughter, Gatorade, Red Bull, Haute Face Makeup, Sephora, Wet Seal, Urban Behavior, Prince, Mc Lyte, George Clinton and the Parliament, Too Short, Talib Kweli, Mario, Macy Gray, Vikter Duplaix, Kristinia DeBarge, Raheem DeVaughn, Doug E. Fresh, Slick Rick, Dawn Robinson (En Vogue), The Cheetah Girls, Jordan Pruitt, Raven Simone, Dj D-Wrek, Dj D-Nice, Dj Tendaji, Dj Quik, Dj Spider, Dj Rashida, Dj Eque, Super Cr3w (ABDC), Lil C (Judge on So You Think You Can Dance), Crazy Legs, The Rock Steady Crew, The Jabbawockeez, the Groovaloos, LXD, Soul Sector (ABDC), Supreme Soul (ABDC), Blair Underwood, Affion Crocket, Wood Harris, Chef Brian (Celebrity Chefs of Beverly Hills), Harry Shum Jr. (Actor on Golden Globe Award winning TV Show, Glee), Mayda Del Valle (HBO’s Def Poets), Grammy Award winning producers Bobby Avila & Timothy Bloom to name a few.